Effective Date: July 16, 2026
Fish Shop Holdings LLC (“The Fish Shop,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, use our online ordering services, participate in our loyalty program, purchase gift cards, or otherwise interact with us.
By using our website or services, you agree to the practices described in this Privacy Policy.
Contact Information
Fish Shop Holdings LLC
3450 Bonita Rd., Suite 109
Chula Vista, CA 91910
Email: info@thefishshops.com
Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
Personal Information
- Name
- Email address
- Phone number
- Mailing or delivery address
- Loyalty account information
- Marketing preferences
Transaction Information
When you place an order or purchase a gift card, we may collect:
- Order history
- Purchase amounts
- Rewards activity
- Gift card purchases and balances
- Store location visited
- Order preferences
Payment information is processed securely through Toast and its payment processors. The Fish Shop does not store complete payment card information.
Device and Website Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Date and time of visits
- Referring website
- General geographic location
- Cookie identifiers
- Website usage analytics
How We Collect Information
We collect information when you:
- Visit our website
- Place an online order
- Join our loyalty program
- Purchase or redeem gift cards
- Contact us
- Subscribe to marketing communications
- Interact with our website through cookies and similar technologies
How We Use Your Information
We use your information to:
- Process online orders
- Deliver food and services
- Administer loyalty rewards
- Process gift card purchases and redemptions
- Respond to customer inquiries
- Improve our products and services
- Personalize customer experiences
- Send promotional emails and loyalty offers
- Measure website performance
- Detect fraud and maintain security
- Comply with legal obligations
Loyalty Program
Our loyalty program is powered by Hang.
When you enroll, Hang may collect information necessary to:
- Create your rewards account
- Track purchases
- Award and redeem loyalty points
- Deliver personalized promotions
- Send loyalty-related communications
Purchase history from Toast may be associated with your loyalty account to administer rewards and improve your experience.
Online Ordering
Online ordering is powered by Toast.
When placing an online order, Toast may collect information including:
- Name
- Contact information
- Delivery or pickup preferences
- Order details
- Payment information
- Transaction history
Information collected through Toast is governed by both this Privacy Policy and Toast’s applicable privacy practices.
Gift Cards
Gift cards are sold by Fish Shop Holdings LLC and powered by Toast.
Gift card transactions may require collection of:
- Purchaser name
- Recipient information (when provided)
- Purchase amount
- Transaction details
- Gift card balances and redemption history
Third-Party Delivery
When you request delivery through DoorDash, certain information necessary to fulfill your order may be shared with DoorDash, including:
- Name
- Delivery address
- Contact information
- Order details
DoorDash’s handling of your information is governed by its own privacy practices.
Marketing Communications
Email marketing communications are managed through Hang.
If you subscribe to receive promotional emails, we may send:
- Promotions
- Rewards updates
- Exclusive offers
- Event announcements
- Restaurant news
You may unsubscribe at any time using the unsubscribe link contained in marketing emails.
Operational communications regarding orders or loyalty accounts may still be sent when necessary.
SMS/Text Message Communications
If you opt in to receive text messages from Fish Shop, we may send SMS or MMS messages to the mobile phone number you provide. These messages may include loyalty program communications, reward notifications, promotional offers, restaurant news, event announcements, and other marketing communications.
By opting in to receive text messages, you consent to receive recurring automated marketing and promotional text messages from Fish Shop at the mobile number you provided. Consent to receive marketing text messages is not a condition of making a purchase or participating in the Fish Shop loyalty program.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan.
You may opt out of marketing text messages at any time by replying STOP to a message. After opting out, you may receive a confirmation message indicating that you have been unsubscribed. For assistance, reply HELP or contact us at info@thefishshops.com.
Opting out of marketing text messages will not prevent us from sending communications that are necessary to administer your account, fulfill a transaction, respond to a request you initiate, or otherwise provide services you have requested, where permitted by applicable law.
We may use service providers, including Hang, to facilitate our SMS communications and administer the Fish Shop loyalty program. We do not sell or share your mobile phone number, SMS opt-in data, or SMS consent with third parties for their own marketing or promotional purposes.
Wireless carriers are not responsible for delayed or undelivered messages. Availability of text messaging services may vary by carrier and device.
Cookies and Similar Technologies
We use cookies and similar technologies to:
- Remember preferences
- Improve website performance
- Measure website traffic
- Understand visitor behavior
- Improve customer experience
- Support advertising and marketing activities
Cookies may remain on your device until deleted or until they expire automatically.
You may adjust your browser settings to disable cookies, although some website functionality may be affected.
Analytics
We use Google Analytics to understand how visitors use our website.
Google Analytics may collect information including:
- Pages visited
- Session duration
- Device information
- Browser information
- Approximate geographic location
- Referral sources
This information helps us improve our website and customer experience.
Advertising Technologies
We may use Meta technologies to better understand advertising performance and improve marketing effectiveness.
These technologies may collect information about website interactions to help us measure advertising campaigns and improve future communications.
Information Sharing
We may share information with trusted service providers that help us operate our business, including:
- Toast
- Hang
- DoorDash
- Meta
- Professional advisors
- Government authorities when required by law
We do not sell your personal information for monetary compensation.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide services
- Maintain loyalty accounts
- Process transactions
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Retention periods vary depending on the nature of the information and applicable legal requirements.
Children’s Privacy
Our website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.
California Privacy Rights
If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
Right to Know
You may request information regarding:
- Categories of personal information collected
- Sources of collection
- Business purposes for collection
- Categories of third parties receiving information
- Specific personal information collected about you
Right to Delete
You may request deletion of personal information, subject to certain legal exceptions.
Right to Correct
You may request correction of inaccurate personal information maintained by us.
Right to Access
You may request access to your personal information in a portable format where required by law.
Right to Non-Discrimination
We will not discriminate against you for exercising your California privacy rights.
Exercising Your Rights
To submit a privacy request, contact us at:
Email: info@thefishshops.com
We may request information necessary to verify your identity before fulfilling your request.
Authorized agents may submit requests on behalf of California residents where permitted by law.
Do Not Track
Some web browsers offer a “Do Not Track” setting.
Because there is not currently a universally accepted standard for responding to these signals, our website may not respond to all Do Not Track requests.
Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of third-party websites. We encourage users to review the privacy policies of those websites before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes become effective upon posting the updated Privacy Policy on this website. The “Effective Date” at the top of this page will indicate when the latest version became effective.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Fish Shop Holdings LLC
3450 Bonita Rd., Suite 109
Chula Vista, CA 91910
Email: info@thefishshops.com